现在很多企业都倾向于营销型网站建设，所以多数网站上的内容不能仅仅局限于新闻，图片，写文章等这些老套的形式。我们要制作一些新鲜热门的事件来提高网站的的流量的专题。专题类现在主要分为事件，主题，挖掘类专题。所以我们在网站制作专题是需要注意很多。
now many enterprises are inclined to marketing type website construction, so most of the content of the web site is not limited to the news, pictures, writing, etc. these old forms. we're making some fresh hot event to improve the site traffic project. special topic now mainly divided into events, theme, mining topics. so we in the site to make special is the need to pay attention to many.
营销型网站建设展示图
marketing type website construction layout
确定主题(determine the subject)
专题与我们更新的内容不同，专题包含的信息量大，范围广，展示的方式灵活，用户体验也是非常好的。但是我们在确定专题主题时就比较困难了。我们在刚刚制作时没有方向，没有目标。所以我们就要学会确定主题。
the different project and we update content, the amount of information contained in a wide range of topics, display, flexible, user experience is also very good. but we in determining the special subject is more difficult. we have no direction in just the production, no goal. so we must learn to identify the subject.
（1）经常看搜索引擎(often see search engine)
现在大多数的网友都是通过搜索引擎搜索的。所以搜索引擎的数据一般都是用户比较关注的，例如百度新闻，腾讯新闻等等都是每天出现在大众视野中的。如在新闻中看到一个比较惹争议的事件，我们就可以马上组织着手制作一个相关的主题，和大家一起讨论。这样不仅可以获得流量，也使用户可以记住你，更加的关注你。
now most of the users are returned by search engines. so the search engine data are generally users of concern, such as baidu news, tencent news and so on are appeared in the public view of everyday. if you see a more controversial events in the news, we can immediately set about making a related topic, and we discuss it together. it can not only obtain flow, but also allows the user to remember you, the more attention you.
（2）分析客户注重点(analysis of customer note key)
对于客户关注多的主题我们可以更多的留意。现在绝大部分的主流访问统计都是有关键词的，我们可以通过关键词的搜索发现用户关注的方向需求，了解这种需求是不是普遍性的。如果这个话题比较普遍，我们就可以将它作为专题 ，来吸引更多的用户，增加网站流量。
for customers concerned about many topics we can pay more attention to. now most of the mainstream access statistics are key words, we can find that the users concern about the direction of the demand by keyword search, to understand the needs of the universality of is it right?. if the topic is relatively common, we can use it as a topic, to attract more customers, increase website traffic.
（3）观察用户体验(observing the user experience)
我们制作专题的目的就是为了吸引用户的，以上所说的是要如何吸引用户。用户体验则是一个用户对一个网站的感觉最直接的体现。所以我们可以制作一个用户反馈来看看用户对自己营销型网站建设的用户体验是什么样的。
we produce special purpose is to attract the user, that is how to attract users. the user experience is the most direct embodiment of a user to a web sensation. so we can make a user feedback to the user to have a look to build their own marketing type site experience is what.
注意事项(precautions)
我们网站的主题是对内容的一个总结，所以网站的内容包括的方向一定要有个限度，不要太大的夸大虚假。内容要真实，所涉及的背景资料也要有更具，准确。对于材料的选择也要有权威性、代表性，这样可以增加专题内容的可信度。我们的方向要放在那些未经加工的内容上，一般原创的内容越多，愈能突出你网站的独特性。利用自身的优越资源，突出重点。我们的营销型网站建设主题不能仅仅突出正面的内容，我们要多方面分析。有了好的主题和内容，我们经过合理的设置进行排版。一篇好的主题就出现了。
our site's theme is a summary of the content, so the content of the site, including the direction must be a limit, do not exaggerate too much false. contents to be true, involving also have more background information, and accurate. the choice of materials should also have the authority, representation, which can increase the credibility of thematic content. our direction to be placed on the content of those raw, original content, the more general, more able to highlight the uniqueness of your site. use of their superior resources and focus. our marketing theme based website building can not just highlight positive content, we want to analyze various aspects. with a good theme and content, we have gone through the setting of a reasonable layout. a good theme has emerged.